BP identified the potential opportunity of developing a B2C remote refueling opportunity in India.

The goal of this project was to learn about the desirability of different remote refueling concepts in the marketplace in India.

Instead of running traditional focus groups or quant research we used online campaigns so consumers experience real, live versions of the propositions.

I created the logos, adverts and websites we used to collect the data.

After a successful Training program launched, Lloyds requested a video be created so they could launch the program to over 3,000 employees. The team came to me to create some intro slides and pause screens for their instructional video. 

The first style is the original set. Another team in Lloyds saw the original videos and loved them so much they requested to have their own version. They wanted to distribute it even further throughout the organisation but needed it to be more Lloyds.

The second version is the tweaked content and design to align it more with their brand guidelines, without losing the original charm.